KTL

A familiar identity.
A new foundation.

Website migrationService pagesInteraction designVercel

ClientKTL Transportation Corp

The same KTL, ready for its next chapter. An expanded transportation website that keeps the client's familiar design while bringing services and coverage into clearer view.

The problem

KTL already had a WordPress website and wanted to keep its design. The client needed five new service pages, a Services menu, and more interactivity, alongside a move to Vercel. The challenge was to expand the site without changing the identity they wanted to preserve.

The strategy

For KTL, continuity came first. I used the existing website as the visual foundation, carrying its colours, typography, and layouts into the rebuild. The five service pages sit under one navigation menu, giving visitors a direct route to the right information. Interactive elements support that journey while the whole site moves from WordPress to Vercel.

The decisions

Keep the blue and yellow palette, familiar navigation, and fleet photography consistent with the original site. Group transportation, cross-docking, rework, warehousing, and final-mile delivery under Services, with a dedicated page for each. Use an interactive coverage map to make the service area easier to explore, and a review carousel to bring customer feedback into the homepage. Carry the existing company and careers pages into the migration so the expanded site still feels like KTL.

VisitLive site

KTL homepage with blue trucks and the original blue and yellow identity — 1 / A familiar first impressionHomepage

KTL warehouse introduction and aerial facility photograph — 2 / Built on what worksCompany

Service cards and interactive western United States coverage map — 3 / The right service, in reachServices & coverage

KTL home page on mobile — Mobile homepage

KTL service page on mobile — Mobile services

KTL values grid including safety and efficiency — 4 / What KTL stands forValues

Customer review carousel and KTL contact banner — 5 / Voices from the roadCustomer reviews

KTL careers page and driver opportunities — 6 / The next mile starts hereCareers